Using several tools of the sales trade, OgilvyOne was on a mission to reinvigorate the art of salesmanship and the credo of its founder David Ogilvy. OgilvyOne launched a global search to find the world’s greatest salesperson through an online video competition on YouTube where contestants were asked to submit a two minute pitch on how they would sell a red brick.
We seeded OgilvyOne’s YouTube channel with examples of great salespeople using proven sales techniques to close the deal, and we also posted online banner ads on Yahoo! and other sites to fuel entries. Posters, e-blasts and slideshare presentation’s were created and shared to create buzz within the Ogilvy network. Once the campaign arrived a Cannes additional print elements to promote the project were created.
As the competition unfolded we were excited by the overwhelming interest in salesmanship and the caliber of talent that the contest attracted.