Jill Draycott

Advertising

Client: Asurion
Role: Design, Art Direction
 

Agency: Ogilvy
Client: Ogilvy One
Role: Design, Art Direction, Branding

Using several tools of the sales trade, OgilvyOne was on a mission to reinvigorate the art of salesmanship and the credo of its founder David Ogilvy. OgilvyOne launched a global search to find the world’s greatest salesperson through an online video competition on YouTube where contestants were asked to submit a two minute pitch on how they would sell a red brick. 

We seeded OgilvyOne’s YouTube channel with examples of great salespeople using proven sales techniques to close the deal, and we also posted online banner ads on Yahoo! and other sites to fuel entries. Posters, e-blasts and slideshare presentation’s were created and shared to create buzz within the Ogilvy network. Once the campaign arrived a Cannes additional print elements to promote the project were created. 
 

As the competition unfolded we were excited by the overwhelming interest in salesmanship and the caliber of talent that the contest attracted. 

Agency: Ogilvy
Client: Medco Health Solutions, Inc
Role: Design, Art Direction, Concept, UX, Branding

The new Medco Pharmacy brand was introduced to consumers through an integrated marketing program, positioning the service as “The Obvious Choice.” The campaign for Medco Pharmacy includes DRTV ads in select local markets, print ads, radio ads, social media and online banner ads and website. 

The campaign is fun while delivering an important message. It doesn’t look or feel like direct advertising, while its goal is to get the customer to pick up the phone or visit the website.