Agency: Springbox Client: Nestle Water Role: Design, Art Director, Photographer
I managed and developed Poland Spring Water social media voice.
Agency: J. Walter Thompson Client: Zyrtec Role: Design, Art Director While at JWT NYC I have been involved in the redesign of the ZYRTEC newsletter. The newsletter is extensive and includes a variety of branded content, including infographics. slideshows and quizzes. They are sent to the ZYRTEC REWARDS database once a month.
Client: BOOYA Fitness Role: Design, Art Director BOOYA Fitness is #1 in online fitness. BOOYA supplies users with boutique workouts in the comfort of your own living room. We redesigned their website by designing responsive templates and a new UX/UI that simplified the overall experience.
Agency: Deutsch Client: LUNESTA Role: Design, Art Director, Concept
The LUNESTA website educates consumers on the #1 branded sleep aid as well as gives them resources and talking points to get the conversation started with our doctor. Information is power, especially when it comes to healthcare. So we designed an educational yet clutter-free UX/UI for the site with easy-to-find resources and talking points for patients to take to their doctors.
Agency: Monaco Lange Client: Girl Scouts of the USA Role: Design, Art Director
As part of Girl Scoutsâ€™ global cookie initiative, this site takes the life skills girls gain while selling cookies and presents it in fun and entertaining ways. PSA content told the story of the journey of selling cookies. We restyled their website by designing responsive templates and a new UX/UI that simplified the overall experience.
Client: Fairway Restaurant Role: Creative Director, Design, Art Director Designed a fun identity and signage for the Fairway Restaurant, Cafe on the Green.
Client: M&M Environmental Role: Creative Director, Design, Art Director Created a classic identity for Green Orchard Group a division of M&M Environmental.
Client: Active Wellness Group Role: Creative Director, Design, Art Director
Client: Asurion Role: Design, Art Direction
Agency: Ogilvy Client: Ogilvy One Role: Design, Art Direction, Branding
Using several tools of the sales trade, OgilvyOne was on a mission to reinvigorate the art of salesmanship and the credo of its founder David Ogilvy. OgilvyOne launched a global search to find the world’s greatest salesperson through an online video competition on YouTube where contestants were asked to submit a two minute pitch on how they would sell a red brick.
We seeded OgilvyOne’s YouTube channel with examples of great salespeople using proven sales techniques to close the deal, and we also posted online banner ads on Yahoo! and other sites to fuel entries. Posters, e-blasts and slideshare presentation’s were created and shared to create buzz within the Ogilvy network. Once the campaign arrived a Cannes additional print elements to promote the project were created.
As the competition unfolded we were excited by the overwhelming interest in salesmanship and the caliber of talent that the contest attracted.
Agency: Ogilvy Client: Medco Health Solutions, Inc Role: Design, Art Direction, Concept, UX, Branding
The new Medco Pharmacy brand was introduced to consumers through an integrated marketing program, positioning the service as “The Obvious Choice.” The campaign for Medco Pharmacy includes DRTV ads in select local markets, print ads, radio ads, social media and online banner ads and website.
The campaign is fun while delivering an important message. It doesn’t look or feel like direct advertising, while its goal is to get the customer to pick up the phone or visit the website.